Reports / Seller

The Truth Report

“Why isn't my home selling?” For a listing that sat too long, expired or was withdrawn: where the home really sits and what each extra week costs.

6 pagesYour logo and infoWithin 1 business day$29

Order this reportHow to export your MLS files

What's inside

  • The short answer: price today, the price that sells it, and the cost of each extra week
  • Where the home sits against the 6 closest sales and today's competition
  • Why buyers are skipping it: price per sq ft, days on market, showings without offers
  • Carrying cost by week and month, and what 2, 4, 8 and 12 more weeks cost
  • Price-cut history and a 5-step relaunch plan

What you send

  • Home facts and price history
  • Showing counts and buyer feedback
  • The seller's monthly payment, taxes, insurance, utilities and HOA
  • A REcolorado Full CSV export (closed, active, pending, expired, withdrawn)
  • Your logo, name, brokerage and phone

Use it for: Stale listings, expired and withdrawn appointments, FSBOs, and price-reduction talks.

The two MLS files, step by step

Works with any MLS: Matrix, Flexmls, Paragon, Navica, Stellar, CRMLS, REcolorado and the rest. The buttons have different names, but every system has the same two things.

  1. File 1 The comparable homes, as a CSV

    1. Search around the subject home: same property type, about the same size (within 20%) and age, in the same subdivision or within about a mile.
    2. Include every status: Sold or Closed in the last 6 to 12 months, plus Active, Coming Soon, Pending, Expired and Withdrawn. Aim for 15 to 60 homes.
    3. Select all results and choose Export (sometimes Download or Spreadsheet). Pick CSV and the full or all fields layout.
    4. Make sure it has: address, status, list price, original list price, sold price, close date, days on market, beds, baths, square feet (above grade and finished basement if your MLS splits them), year built, garage, lot size, HOA, seller concessions and remarks.

  2. File 2 The subject home

    1. Open the subject home's listing in your MLS (or its last listing) and print it to PDF using the full or agent detail view.
    2. Never listed? Save the county assessor or tax record page as a PDF instead.
    3. Add anything the record misses in the notes: updates, condition, the seller's price in mind.

Stuck? Send what you have and tell us your MLS. We'll reply with the exact clicks for your system.

Order

Order a The Truth Report

Three short steps. We email a payment link, then deliver the PDF within 1 business day.

1 The report
2 Your brand on the report
3 Your two MLS files How to export them

$29 per report

We email you a secure payment link and start as soon as it's paid. Your report arrives within 1 business day.

By sending this, you agree we can email, call or text you about this order. Your files are used only to build your report, are never published, and we never sell your information. Files up to 15 MB total.

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